The Russian market does not promise quick profits. This market is characterized by its own rules of doing business, a unique business mentality, a language barrier and a number of technical and legal barriers. Being successful in the market of the largest country in the world is a long-term challenge, requiring a systematic approach. Making a comprehensive market research is a key element to this approach, especially for companies that don’t have enough information for making the decision if they should enter this market or not.
Market environment and industry research
Our research contains information about specific characteristics of the market, market size and demographics, dynamics of the market in the last 5 years, assessment of factors affecting the market, trends, and issues that can affect the industry and the client. We also cover information about necessary licenses and permits for importing and selling a specific product, as well as any other business regulation that can be a potential obstacle or advantage for our client.
Customer Research
By analyzing potential customers, we give our client an answer to crucial 2 questions: who are his potential customers in Russia and what are their buying habits (where, when and how they buy). We cover customer demographics, social trends, needs, and expectations.
Distribution system
We are doing detailed profiles of the largest distributors and partners in Russia for different potential distribution channels. This part of the research can be crucial for the client to decide on the right distribution system, which often is a determining factor for success when entering a new market.
Competitors research
Competitor research helps our clients to determine their main competitors, their market advantages and weaknesses and the perception of customers of competitors’ products or services. Competitors’ profile includes information about their current market share, pricing structures, products and services they offer, their marketing and advertising strategy, etc.
