After deciding to enter the Russian market and doing the initial research, it’s a very good idea to visit the country and familiarize firsthand with the market conditions and the business culture. There are no fixed rules about how soon to visit the market, but one thing is clear: you should always visit before entering into any agreements with prospective buyers, distributors or any other local business partners.
Our team will take care your visit to be maximum efficient and give you the opportunity to meet the targeted buyers/distributors/suppliers, as well as attend relevant trade fairs and B2B matchmaking events.
Individual meeting itineraries
First, we profile an ideal buyer/distributor/partner in coordination with our client. Our team then schedule meeting with them and optionally, takes care of all the other arrangements that might be requested by our client: assistance in visa making, hotel booking, organizing local transportation, translation services, etc. Usually, our individual meeting itineraries include 5-10 meetings held during 2-4 days. We travel together with our client and coordinate the whole process in order to provide the most efficient interaction with his potential buyers/distributors/partners.
Trade fairs visit
Visiting a fair is a great way to get to know the characteristics of the Russian market and meet clients, distributors, partners, and competitors in one place. But without proper preparation, it can be a very inefficient way to spend resources. We offer an approach in preparation for fairs that brings maximum results for our clients:
- We recommend a number of potential fairs for visiting and decide together with the client where to go based on the goals for the visit.
- We do detailed research of the participants and registered visitors of the fair and set up meetings with previously profiled target companies.
- We help our client to prepare promotional materials in Russian language
- We take care of all “secondary tasks” that will make the visit more efficient for our client: on-the-ground assistance with translation and negotiation, hiring and training local sales stuff if needed, booking participation in side events on the fair, etc.
Organizing B2B events with local partners
This is a very cost-effective service that has brought excellent results for our clients from the food industry. We organize tailor-made B2B single-day events in cooperation with our partnering business associations and Chambers of Commerce from Russia. This gives a chance for our client to present his company and products in front of 20-40 decision-makers from companies-potential buyers and partners, chosen in direct coordination with him, and have an individual meeting with each of them. We recommend this service for clients who want fast results and are in a stage where long-term relationship with their partners is not a priority goal.
